Free Tools for Digital/Performance Marketers

Tools I Use

The tools, websites, and resources I use… I trust!

Free tools can help marketers with a variety of duties related to digital marketing, including data analysis, content development, social media management, email marketing, SEO, Paid Advertising, and more. They provide a cost-effective option for marketers that might have tight budgets or desire to research and test out several tools before settling on a premium option.


I’ve organized a collection of tools into different categories that make the job of a digital marketer simple. For similar use cases, there are many tools on the market. I’ve provided a list of the equipment I currently use or had in the past.


The majority of these tools are either free or have a free plan with some useful free features.

Please keep in mind that you can explore the additional functionality that some of the tools feature. I have merely stated the use cases and USPs of the tools I have used for the purpose of simplicity.


The list of tools below includes the majority of uses and is more than sufficient for a good marketer. Millions of tools exist that are mostly used for the same purpose. The first research for the tools might be rather overwhelming. I, therefore, made this list to simplify your life.

Regular updates will be made to the list. To access the account creation page immediately, click the tool’s name.

1. Domain Provider

  • Godaddy (Register Domain Names)
  • Namecheap (Register Domain Names)

2. Hosting Provider

  • Digital Ocean(VPS Server)

3. Website Builders

  • Webflow
  • Squarespace
  • Wix
  • Weebly
  • Elementor
  • Divi

4. CMS Platform

  • WordPress
  • Wix
  • Drupal
  • Shopify
  • Joomla
  • Strapi

5. Landing Page Creation

  • Google Sites
  • Unbounce
  • Leadpages
  • Hubspot
  • ClickFunnels
  • Landingi

6. Keyword Research Tool

In 2023, several stable and popular keyword research tools are widely used by digital marketers. Here are a few notable options:

  • Google Keyword Planner
  • SEMrush
  • Ahrefs
  • Moz Keyword Explorer
  • Ubersuggest
  • KeywordTool.io

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